10 Replies Latest reply on Nov 11, 2016 10:44 AM by 001a09f546853bc950093e63c7c040892e9e8401

    Lead Score vs. Behavior/Demographic Score (Why Both?)

    JD Nelson

      When Marketo setup our instance they imported an example scoring campaign to grow & decay lead scores. It was spot on and very useful. But I noticed that they grow & decay both Lead Source as well as the corresponding Behavior or Demographic score... At first I thought the Decay score would only decay the Behavior & Demographic numbers which would leave Lead Score as an aggregate count of scores, but no, it decays as well.  Does anyone have a use-case on why the other field is also there?