Why didn't my email get resent to hard bounces?

Anonymous
Not applicable

Why didn't my email get resent to hard bounces?

We set up an advanced email program for a recent newsletter we sent out. We programed it so that after one week, anyone who didn't open the email would be resent it, so it included everyone EXCEPT those who opened, clicked, engaged, or unsubscribed. Therefore, ALL hard bounces should have been resent the email (I read that Marketo marks them as suspended, but that you can send to them again after 24 hours, so a 6 day wait should have been more than enough time, and we no longer have "suspended" leads in our database, so I know they're not hanging out there). Out of the 800+ hard bounces we had, only about 200 of them were resent the email. Why weren't ALL the hard bounces resent it?

3 REPLIES 3
Anonymous
Not applicable

Re: Why didn't my email get resent to hard bounces?

Jessica Conte​ FYI. I moved your post to the Products and Support​ section. You will get an answer there sooner since this more of a Product related question

Anonymous
Not applicable

Re: Why didn't my email get resent to hard bounces?

Thank you!

Josh_Hill13
Level 10 - Champion Alumni

Re: Why didn't my email get resent to hard bounces?

Only some HB will be restored and not marked as Email Invalid.

In general, I do not recommend re-sending to any hard bounces. It will lower your reputation and annoy servers.