Not Responsive - What is it Truly Costing You?

[Anonymous]

The lack of mobile responsive templates in Marketo is a much bigger issue than you may think.
We could be losing up to 33% of potential conversions.

There are over 7.2 Billion mobile devices on the Planet (that's more devices than humans).
33% of all online conversions & 21% of all online purchase currently happen on mobile devices.
By the end of the year it is expected the over 50% of all emails will be opened on a mobile device.
And yet there is not 1 mobile responsive template from Marketo.

Not only could we all be missing out conversions, leads and revenue, but also causing substantial damage to our brands by providing a bad user experience. Think about it, you've spent a lot of time and effort (and most likely money) developing a mobile responsive email...that clicks through to a non responsive landing page..... not only are you going to lose conversions but your brand is going to take a hit, as it appears you are lagging behind the mobile revolution.

When will we see the first responsive template appear from Marketo? 
Why hasn't this been properly addressed by now?
Can we really afford to wait much longer?

Look forward to hearing your thoughts!
Mark Hatton

​

• www.Independent.co.uk - There are officially more mobile devices than people in the world
• www.marketingchart.com - Mobile Devices Accounting for Almost One-Third of Online Conversions Across Major Verticals
• www.brafton.com - 21 percent of all ecommerce purchases take place on mobile devices 

[Anonymous]

You should be more specific & state that you're discussing landing page templates. There are many responsive email templates available. Landing page templates you have to hack yourself, but are completely doable now. You just have to be a ninja. Rumors abound, but I'd put v1 of a new landing page designer in the early part of 2015.

[Anonymous]

Sorry, very good point Adam, I am talking about the lack of mobile responsive landing pages.
Lets keep fingers crossed we see responsive LPs in 2015, becasue my ninja skills aren't in responsive coding unfortuantely, maybe Marketo should find and hire these Ninjas.

[Scott_McKeighe2 · Accepted solution]

Hey Mark,

You're definitely not alone in wanting responsive landing pages.

I'd recommend you subscribe to this thread in the community to keep up-to-date on the request.

And in the meantime, it's worth checking out Edward Unthank's responisve page solution. 

Hope this is helpful!

-Scott

[Courtney_McAra4]

Thanks Scott, you're so fast!  I was going to link to the same thread so Mark H. can stay up todate on the Discussion.  

Mark - If you'd like to join the beta group for the WYSIWYG LP editor it looks like you can email Justin Cooperman jcooperman@marketo.com.

Sounds like beta for "fluid" pages is planned for early 2015.

Thanks Marketing Nation! 🙂

Courtney McAra
Technical Instrutor
cmcara@marketo.com

[Anonymous]

Thanks Scott and Courtney!

Thats very helpful, I'll subscribe to the thread and drop Justin an email.
Very excited to check out the fluid pages... The joys of being a Marketing Geek! 🙂

Thanks again Guys!

Mark