How can you tell how many times a piece of marketo hosted content is viewed?

[Anonymous]

Hey guys,

We have all of our content hosted on a marketo subdomain (ie - try.domain.com/path/to/file.pdf) and I'm trying to understand how to create a report which shows how many people have viewed that piece of content. 

I tried creating a web page activity report, but since these are simply files that didn't work.

My use case is I'd like to cut some of the content from our website that nobody is viewing or engaging with and I'd like to know which pieces are ripe for cutting.

Thank you!

[Cecile_Maindron]

if this is an url pasted on a page (e.g. pdf), why don't you report on has clicked on url?

[Anonymous]

Thought about that, the problem w/ this is that it doesn't tell the whole story. We are relatively large and host all our content on this subdomain. For this use case, I was actually able to tell how many people are clicking on the content via the page through Google analytics (have an event that fires when people click PDF links on our site). As it turns out, based on these events in GA, there's a decent amount of content that people are not clicking through to...

However, what if this content is being used in automation emails? or by sales reps directly?

Although, now that I write that...i suppose we can leave the piece of content up in Marketo for anyone direct linking to it just in case.

I still think it would be nice to take a content centric approach to engagement and say "how engaging is this piece of content as a whole? across each of the programs that leverage it? etc" But I suppose that's for a later time 🙂

Thanks!

[Cecile_Maindron]

Have you considered adding querystring? So clicked email and querystring contains xxx You could have a different querystring per channel and like this you can have a smartlist to calculate full success of the asset and engaged campaigns to attribute success to right channel...