Hmm we are hoping to not use drop down items (it's an extra step/thing to remember for people and could be a barrier). Here's a solution suggested by a colleague. Thoughts?
I’ve been doing some research about this and think I found a potential solution. Obviously you’re more familiar with website stuff so let me know if this is too time-consuming / difficult / not correct. This is the situation I envision if we design one global whitepaper form on the Marketo end:
- Lead hits form page for whitepapers which looks something like this: www.ntst.com/white-paper-request/?WP=TransitionsOfCare)
- Marketo Form grabs the ‘WP’ URL parameter value (in this case, TransitionsofCare) and uses that information to populate a hidden Marketo field
- Lead hits ‘form submit’ and the followup landing page is dynamically determined by the form setup to be the value of that hidden whitepaper field. In this case, since the value would be TransitionsOfCare, the followup page would be www.ntst.com/white-papers/TransitionsOfCare.aspx)
Also, instead of iFrames or dealing with the API things we discussed, would it be easier to just use the form’s embed code? Marketo provides code for each form that we can embed on the site, and any changes on the form’s end gets pushed to the site. Here’s the code for the whitepaper form, for example.
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