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Issue with engaged status inside my program

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Cecile_Maindron
Level 10

Issue with engaged status inside my program

Hello,

I have a Web Content program that is both hosting global assets and also tracking results from Website.
Program has 2 statuses : "not in program" and "engaged".
In my program, I have a series of campaigns:
00-Send TY Email
01-Engaged (Influenced) > this campaign is adding the Engaged Status
02-Acquisition Channel
03-Acquisition Program
04-Lead Source
05-Lead Source Details

I would like that the 00 campaign is triggered each time a lead fills out a form but the other campaigns are triggered only when form does not contain querystring from emailing, social media or SEM.

I was expecting to see Members = total of TY email sent and Engaged = Total of Filled out forms from Website.

However after running several tests, it seems that I have Members = Engaged = Success = total of TY email sent. Is that normal? How can I only have the filled out forms from website as Engaged?
Should I create another status (for instance invited) to add to the TY Email campaign so that ALL members will be invited but only web members will be engaged?

Cécile @ Talend

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Dory_Viscoglio
Level 10

Re: Issue with engaged status inside my program

Hi Cecile, I would definitely add another program status, and then set it via a flow step. We have developed many custom channels, and I always find myself loving that we have extra program statuses to be more descriptive. It's especially useful once the information goes to SFDC and everyone has visibility to it. 

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3 REPLIES 3
Dory_Viscoglio
Level 10

Re: Issue with engaged status inside my program

Hi Cecile, I would definitely add another program status, and then set it via a flow step. We have developed many custom channels, and I always find myself loving that we have extra program statuses to be more descriptive. It's especially useful once the information goes to SFDC and everyone has visibility to it. 
Scott_McKeighe2
Level 5

Re: Issue with engaged status inside my program

I agree with Dory. Adding incremental steps makes bookkeeping easier when the definition of what a conversion is depends on who you ask. It also lets you define what success truly is for your program (or program template), and I've found that very helpful as well.
 
Cecile_Maindron
Level 10

Re: Issue with engaged status inside my program

I have added a new step before engaged and this is now working! Thanks.