Re: How are opportunities counted in RCE reports / Program Analzyers

Ari_Echt1
Level 5

How are opportunities counted in RCE reports / Program Analzyers

If you're using the measure "Number of Leads Converted to Opportunity" in an RCE report, or Cost per opportunity in Program Analyzer, are opportunities counted by opportunity? Or by number of contacts associated with that opportunity? 

 
1 REPLY 1
Kenny_Elkington
Marketo Employee

Re: How are opportunities counted in RCE reports / Program Analzyers

Hey Ari,

This will be based on the number of contacts with A. Roles in the Opportunity and B. have reached success in/were acquired by that program.