Re: B2B Benchmark Email Charts

Kim_Allen
Level 10

B2B Benchmark Email Charts

Hi all!

What sources do you use to see email benchmarks, other than your own historical data? This is B2B!

Thanks,
Kim
3 REPLIES 3
Dory_Viscoglio
Level 10

Re: B2B Benchmark Email Charts

Hey Kim, this is sorta blasphemy, but I like the Silverpop Email Benchmarks report. I also am pretty biased in liking/using the eMarketer reports on email benchmarks. If you'd be interested in seeing any of them (typically only available to subscribers) let me know, and I'll see what I can send your way 🙂 dviscogliosi@emarketer.com
Josh_Hill13
Level 10 - Champion Alumni

Re: B2B Benchmark Email Charts

I've got a list here
http://www.marketingrockstarguides.com/b2b-marketing-benchmark-studies-1731/
Kim_Allen
Level 10

Re: B2B Benchmark Email Charts

Thanks guys. Yes, I was looking for something along the lines of the chart that Silverpop gives but for B2B.