Does this qualify as an operational email?

[Nichole_Trobar1]

We have a gated content form where a user requests content and then is automatically sent an email with a download link (clearly operational).

We would like to put into place an email that is sent an hour or so afterwards that comes from a member of our sales staff that is a follow-up asking if they have any questions about the content.  Is this operational as well?

[Anonymous]

I wouldn't consider that to be an operational email, since the users could definitely consider that to be unsolicited commercial mail - in the same way that you wouldn't opt someone into an engagement program (even if it is targeted to the specific piece of content downloaded) without their consent.

[Josh_Hill13]

Agreed, the second email is NOT operational. They did not request it and aren't expecting it.

[Nichole_Trobar1]

Thanks!