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Best Practices: Sending Emails from Sales Insight

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Anonymous
Not applicable

Best Practices: Sending Emails from Sales Insight

Does anyone have any best practices or resources re: sending bulk emails from Sales Insight vs. one off personalized emails to individual leads? Would like to give this information to our sales team. Thanks!
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Josh_Hill13
Level 10 - Champion Alumni

Re: Best Practices: Sending Emails from Sales Insight

As long as they know how to use it, you should be fine. The one thing I'd be careful with is running very large mailings. Since they go from Marketo, it's ok, but if they want to do more than 100-200 at a time, maybe it's better to let you run it.

Also, if they send large campaigns with their name and email on it, they risk getting dumped into Spam more often, which means even their clients may have to dig in the spam box to find their emails later.

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Josh_Hill13
Level 10 - Champion Alumni

Re: Best Practices: Sending Emails from Sales Insight

As long as they know how to use it, you should be fine. The one thing I'd be careful with is running very large mailings. Since they go from Marketo, it's ok, but if they want to do more than 100-200 at a time, maybe it's better to let you run it.

Also, if they send large campaigns with their name and email on it, they risk getting dumped into Spam more often, which means even their clients may have to dig in the spam box to find their emails later.
Anonymous
Not applicable

Re: Best Practices: Sending Emails from Sales Insight

Thanks, Josh!