This content has been marked as final. Show 2 replies
The only added use of programs as nurture stream items is if you need to apply additional flow steps as part of a cast. If the only functionality of your programs is to send an email, than it is far simpler to add emails directly.
In discussions with Marketo I learned that if you want your reporting success metrics to align in RCE using programs vs. emails is a better choice. Therefore I'll being utilizing programs.