Analyzing Assets

[Anonymous]

Hi everyone,
How do I analyze/make a report to show how many leads are associate with an asset? I need to show for each individual asset how many times it has been downloaded from our website. 

Thanks! 

[Josh_Hill13]

You will generally be unable to do this.

You can try to get a count of people who clicked a website link at least X times, but it won't provide a count like

Asset Name | Downloaded Count

You should use GA for that.

[Kristen_Malkov1]

If the asset is a URL they are accessing, you could pull a webpage report of the number of times someone has accessed that page. If it's gated, you can pull a report on how many times someone filled out that form (provided that the form is unqiue to the asset, otherwise use a filter to specify so). 

If the asset is part of a program in Marketo and you are changing program statuses, you can pull a program success report and see how many people achieved success for that asset.

[Anonymous]

Thanks for the replies!
Kristen, so is there a way I can make one report for multiple assets? Or do I have to make separate reports for each webinar, white paper, form, etc? 

Thanks again!