Clicks Link on Web Page - Campaign Parameter Link Internal Not Working

Anonymous
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Clicks Link on Web Page - Campaign Parameter Link Internal Not Working

Hi,

I am looking to flesh out our Google Analytics, and want to use internal parameters in our links.

For example: A campaign banner on the home page, linking to a webpage.
www.marketo.com/?source=homepage&medium=banner&campaign=GME1404

I am not using Google Analytics "utm" parameters because it skews clicks on "internal" links and creates extra sessions. 

In the Smart List, the link is invalid if I leave it as is. If I bit.ly it though, the trigger + link validation works. 

Why might this be? Is there a way to fix it, or is there a different way I can go about this?

Tanks,
Cindy
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