Update Email Addresses

[Anonymous]

What is the best practice for updating a large number of email bouncebacks?  Such as people that have retired or changed jobs or have a new email?

I am interested in learning how other handle this, do you automate it or is a manual process?

Thank you, 

Christine 

[Josh_Hill13]

Look for Steven Moody's post on this at Beachhead Marketing.

This is only for Out of Office bounces, not hard bounces that should be removed.

[Kristen_Malkov1]

Yeah you can find his talk from Summit last year that's called "How to turn one cold lead into two warm leads" or something along those lines.

[Anonymous]

Hello Josh and Kristen,
Josh- Where does one find Beachhead Marketing for the post?

And Kristen - where does one find last year's summit talk on "How to turn one cold lead into two warm leads?"

Thanks, in advance, for your help. This is a big concern of ours,
Lynn

[Kristen_Malkov1]

Here you go!
https://community.marketo.com/MarketoResource?id=kA650000000GzteCAC

If you search "summit 2014", click resources you can view all of the talks from last year.

[Anonymous]

Lynn, here is the link I found for Steven's Summit presentation: http://summit.marketo.com/2014/replay/how-to-turn-every-bounced-lead-into-two-warm-leads/

Josh and Kristen - Steven's information was helpful, but it sounds like this is still a manual process to an extent.  

Thank you both for the help! 

Christine