Refer A Friend Campaign

[Anonymous]

Hello,

I would like to set up a campaign for refering a friend to sign up for one of our webinars or events. I have set up a campaign to track the click link i used in the email "forward" to a friend, but i don't think it's a strong way of accessing the info i need to see who actually is referring people.

also, i would like the people who refer to see if there friend actually signed up as well.

does anyone know a better way of doing this?

[Conor_Fitzpatri]

Colleen,

How about this:

• The Forward to a Friend link redirects to a landing page with a form where they enter their friend's email address
• You have campaign set to fire an email inviting the friend to the event
• Within this email you have a link to a sign up page for your event that is unique to refer a friend program

A person could only invite one friend at a time, but at least you could get better tracking.

[Josh_Hill13]

Why wouldn't you use the Marketo system token for this?

{{system.forward to friend}}

You can also setup something custom as Conor suggests. I have a client who wants the email to contain the referring person's info so the referee is able to see why they are getting this.

[Conor_Fitzpatri]

I didn't know that token existed - good stuff, thanks Josh! Would you also mind describing how your client populated the referring info? That's a great idea and I bet helps conversion.