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Here's a few I discovered -- still processing them myself but hopefully this is a start. It's pretty exciting!
Add Google Adwords as a Launchpoint service: https://docs.marketo.com/display/public/DOCS/Add+Google+AdWords+as+a+Launchpoint+Service
Google Adwords Conversion in a Revenue Model:
Personalized Remarketing in Google:
Justin Norris | Perkuto
Justin, thanks for these links. I've bookmarked them too!
Very quick first thoughts, it is a pity that the remarketing functionality seems specific to RTP data. Would be great to see this feature extend to any criteria in the database -- e.g., build a smart list to define your remarketing audience.
Thanks a lot, Justin! That's awesome. Will try it out tomorrow when the feature arrives (hopefully)!
Imagine triggering an adwords conversion when an opportunity is opened, or closed for that matter. That's the type of thing this would do by mapping adwords events to your revenue stages in the modeler.
I haven't tried it to see it in action but that is powerful.
If you turn it on for an event that you have an equivalent "fake page view" for you would see dupes so be mindful of that.