Embargoed Countries list - legal to leave in drop down?

Anonymous
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Embargoed Countries list - legal to leave in drop down?

Hello fellow Marketers, I recently proposed to our CEO to have the embargoed countries removed from our country drop down list. He is concerned that taking it out will encourage people from those countries to choose false countries. Which is a non-issue since Marketo captures "Inferred country". But is it actually a legal issue to have those countries show up in our menu? I tried looking online but was not able to find any document to help me out of this. I though of tapping into the tribal knowledge of this great Marketo Community. Thanks everyone in advance.
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4 REPLIES 4
Anonymous
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Re: Embargoed Countries list - legal to leave in drop down?

Unfortuntely I am just a marketer so I don't know the legality of it, but it doesn't seem like that would be something you would need to legally include.

However, I would recommend keeping them in and have a smart campaing running in the background looking for people who chose them and have it change the value to DNP or Embargoed.  Unfortunately, the inferred country isn't always correct and so it might be better to just let them select their country and adjust on the back end.
Anonymous
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Re: Embargoed Countries list - legal to leave in drop down?

No, not a legal issue unless you plan to ship them embargoed items.  Also, I tend to agree with your CEO, you want to collect accurate data for your leads.  If you wanted to implement embargo list in dropdowns, the correct place to do so would be in the country dropdown for a ship-to address in the order process.
Josh_Hill13
Level 10 - Champion Alumni

Re: Embargoed Countries list - legal to leave in drop down?

You should probably check with your firm's lawyer if you want to be very sure.

Craig is right that it's unlikely you'd run afoul of the law unless you had a ship to intent.

What you CAN do in Marketo is setup a flow to shunt leads from embargoed countries into a separate queue and then exclude them from some types of marketing.

Anonymous
Not applicable

Re: Embargoed Countries list - legal to leave in drop down?

Thanks all.