Need advice on updating Unsubscribe Page and Options

[Anonymous]

We are adding email subscription options to our unsubscribe page. Currently, there are no options and the lead is unsubscribed from everything.

I am going the route of creating a custom field for each type of communication and need some advice on the following:

1) Removed

2) What to do with the current unsubscribed field? Keep it as is or convert it to one of the new options? Meaning change it from "Unsubscribed" to "Customer Newsletter Opt-Out"

Any advice and tips you can share is greatly appreciated!

[Anonymous]

From the standpoint of the USA CAN-SPAM law, your unsubscribes are unsubscribed from everything unless they fill out a form requesting you communicate with them again (e.g. download request on your web site).

I would try to provide the ability to unsubscribe from specific communications as well as everything. 

You should check out the Marketo Masters: Don't Let Them Unsubscribe (Subscription Management) help article with links to a webinar and PDF file.

[Anonymous]

Thanks for your reply Elliott. I did check out the webinar, which prompted me to update our unsubscribe page and process. I'm trying to figure out the best way to make the switch from the old format to the new one. I do agree that all previous leads that have unsubscribed should remain unsubscribed.

[Anonymous]

Kaitlynn,

Try my guide on this for more details
http://www.marketingrockstarguides.com/subscription-management-tips-for-marketo-454/
http://www.marketingrockstarguides.com/subscription-management-basics-for-marketo-25/

You need to keep the Unsubscribed field on there somewhere. I usually recommend keeping this as an Unsubscribe All option at the end of the form so that they can choose other communications or channels first. There are some examples on the second link I provided.