What is "Original Search Engine" field mean?

Anonymous
Not applicable

What is "Original Search Engine" field mean?

Hello all.

I'm struggling to find a clear definition of what the "Original Search Engine" field means and if its populated with "Google" but the Original Referrer field is showing another URL what this means?

Thanks.
Tags (1)
2 REPLIES 2
Josh_Hill13
Level 10 - Champion Alumni

Re: What is "Original Search Engine" field mean?

Original Search Engine is populated the first time Marketo sees if the lead came in via a known search engine. It might be that the lead came in from Google once, then a Referrer URL, or that those were different when the lead was created.
Anonymous
Not applicable

Re: What is "Original Search Engine" field mean?

Original Search Engine and Original Referrer are separate and distinct events in Marketo.  

Original Search Engine is essentially SEO/organic search activity that happened the step before a conversion.

Original Referrer is obtained from a visitor's browser, essentially looking at the value of the page that was visited before visting the conversion page.  

It is a bit confusing because Original Referrer can be the same value as Original Search Engine, but they don't have to match.  For example, if a lead got to your site via social channel or another 3rd party site, Original Referrer would be set, but not Original Search Engine.