Engagement Program Set up

[Anonymous]

We have built out an engagement program and are going to be setting up some linkedin advertising that's going to go to a stand alone landing page. We want anyone who converts on that landing page to go into the engagement program. For reporting purposes should we be building the landing page assets (forms, landinge pages etc) inside of the engagement program or should this be it's own standalone program that we could report on seperately and set up one smart campaign inside our engement program to listen and grab anyone who converts on the landing page?

[Anonymous · Accepted solution]

I would build it as a separate program for the reasons you have stated and have a trigger campaign inside engagement listening for the convert and adding them to the correct stream.