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Re: How is everyone else using tags? Looking for some best practices... I offer donuts in exchange for your thoughts :

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Anonymous
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How is everyone else using tags? Looking for some best practices... I offer donuts in exchange for your thoughts :

We have the typical region, market and channel setup and I am curious how everyone else has organized their tags. What additional tag types have you created and what benefits have you seen?

We are very new to Marketo and my preference is to learn from others versus exploring on my own. Call me lazy, I just know there is a great deal of knowledge out there and I want tap into it. 
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Anonymous
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Re: How is everyone else using tags? Looking for some best practices... I offer donuts in exchange for your thoughts :

David, in addition to Clinton's good suggestions, I have seen tags for author (for content promotion) and for webinar speaker. That way you can see, for example, if you have a few regular guest speakers on your webinars, which ones are generating the most interest (registration) and attendance.

Hope that helps!

Vivi Brock
LeadMD

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Anonymous
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Re: How is everyone else using tags? Looking for some best practices... I offer donuts in exchange for your thoughts :

Some things to consider:

Business Unit
Product
Vertical
Topic/Emphasis
Anonymous
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Re: How is everyone else using tags? Looking for some best practices... I offer donuts in exchange for your thoughts :

David, in addition to Clinton's good suggestions, I have seen tags for author (for content promotion) and for webinar speaker. That way you can see, for example, if you have a few regular guest speakers on your webinars, which ones are generating the most interest (registration) and attendance.

Hope that helps!

Vivi Brock
LeadMD

Anonymous
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Re: How is everyone else using tags? Looking for some best practices... I offer donuts in exchange for your thoughts :

Thanks for the feedback all! If you are going to the summit I will buy you a donut 🙂