Hi Michelle- Yes, program tags can absolutely be brought in to use in RCA - we have a matrix setup like you describe and the tags can act as filters for how you show the data or what is even included in a specific report.
In particular, I would like to be able to use the program opportunity analysis report to identify which programs based on different messages and products are generating the most ROI.
Hi Michelle- Yes, program tags can absolutely be brought in to use in RCA - we have a matrix setup like you describe and the tags can act as filters for how you show the data or what is even included in a specific report.