Kaufman, Rossin & Co. is seeking an experienced hands-on professional to implement marketing automation for our top accounting and consulting firm. The chosen candidate will be responsible for implementing marketing automation, integrating with CRM and our website, and creating actionable reporting for multiple inbound and outbound marketing and business development campaigns. A thorough understanding of sales & marketing processes is required, as well as an ability to collaborate with our high-performance marketing team.
Successful candidates will have at least 5 years demonstrable experience with l
ead generation, lead nurturing and analytics. This must include responsible roles with:
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Marketing Automation software
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Sales Automation software (Salesforce.com and Microsoft Dynamics preferred)
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Database management (segmentation, reporting and maintenance)
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Email Marketing
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List acquisition and import
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Data analysis, reporting and business intelligence
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Optimization & A/B testing
Additional preferred experience includes:
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Website management and analytics
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Basic HTML
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Organic and paid search campaigns
The right person will have the following skills:
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Analytical and metrics-focused
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Technically savvy, comfortable with software applications
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Understanding of business needs (incl. sales & marketing processes)
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Good communicator, team collaborator, and ability to communicate with a non-technical audience
The firm offers excellent salary (commensurate with experience), benefits, and a chance to join a multi-year winner of Best Place to Work awards! Please send resumes to
jaltman@kaufmanrossin.com.
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