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Method to obtain inbound web path

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Anonymous
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Method to obtain inbound web path

Is there a way to know the URL path in which a lead comes into a tracked page? Even better, any search criteria that helped them to get there?
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Anonymous
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Re: Method to obtain inbound web path

Hi Mike,

I think you might be looking for these Marketo standard fields:

Original Search Term
Original Referrer

You can use these in smart campaigns to trigger actions and responses. For example, I have a smart campaign set up to create an interesting moment if the Original Search term includes the name of our company or any one of our products.

Hope that helps

Veronica

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2 REPLIES 2
Anonymous
Not applicable

Re: Method to obtain inbound web path

Hi Mike,

I think you might be looking for these Marketo standard fields:

Original Search Term
Original Referrer

You can use these in smart campaigns to trigger actions and responses. For example, I have a smart campaign set up to create an interesting moment if the Original Search term includes the name of our company or any one of our products.

Hope that helps

Veronica
Anonymous
Not applicable

Re: Method to obtain inbound web path

Thanks Veronica!