Re: MQL Report by Program/Campaign

Anonymous
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MQL Report by Program/Campaign

Does anyone know how to create a RCA report to identify the number of MQLs pushed/assigned by specific programs/campaigns in Marketo and how many of those were net new versus exisiting? End goal is to identify the # of MQLs from those specific Marketing campaigns.

I tried using the MPA (Leads) report, but can't pull in progam name in the filters.

Any recommendations would be great!
5 REPLIES 5
Anonymous
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Re: MQL Report by Program/Campaign

Michelle, are you trying to get a last touch attribution for leads reaching a revenue cycle stage of MQL?
Anonymous
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Re: MQL Report by Program/Campaign

Yes, that is exactly correct! I've created a smart campaign that tirgger off of the program revenue stage changing to MQL and then stamping a custom field with the campaign/program name. Would that work?
Anonymous
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Re: MQL Report by Program/Campaign

I have been trying to pull reports like this a lot lately as well.

Michelle - did that work for you or did you find an alternative?
Anonymous
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Re: MQL Report by Program/Campaign

Hi Kelly! Unfortunately that didn't work because it required us to create custom fields each campaign. We are still investigating the solution =P
Anonymous
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Re: MQL Report by Program/Campaign

Hi Michelle,

This solution should work:  
  • Field A always updates with current campaign
  • On MQL conversion, Field A value is copied to Field B
  • Field B can not be updated once it has a value
  • Report on number of MQLs by Field B
I'm not sure what I'm missing here.  Would you explain in more detail why you need custom fields for each campaign?