Best Practice: Nesting Programs in Engagement Nurtures?

[Anonymous]

Hi All,

Quick Question. I am creating individual programs for all the whitepapers that my organization has to offer and I will be adding them (on a program basis) to an engagement nurture.

My question is....is it a best practice to nest these programs inside of the engagement nurture? Or should these individual whitepaper programs live indepentently and outside of the engagement nurture?

Maybe there isn't one right way - but I would love to hear how people are doing this!

Thanks,
Taylor

[Anonymous · Accepted solution]

Hi Taylor, 

If the whitepapers make up part of your overall nurturing strategy, then best practice dictates that they should be included in your engagement nurture. However, if they are standalone whitepapers that you simply want to drip in as and when they could potentially be useful, I'd advise that you keep them as an independent program. 

Hope this helps - and good luck!

Jade

[Anonymous]

Taylor:

If you want to ensure that someone only receives that asset once, creating a program piece for each and nesting it is the only way I know of to ensure someone only receives it that one time.

Mike

[Anonymous]

Follow up -

Thanks for the suggestions! I ran some testing and my results showed that they can live independently outside of the nurture structure.

For the content to not be sent twice, the record must have a program status that indicates it is a member and has received the content.

Thanks!
Taylor