Templates for Engagement Program?

Anonymous
Not applicable

Templates for Engagement Program?

Hi,

We are starting to use the Engagement Program for our nurture.  Has anyone used it? Can you share any best practices?

I also wonder if anyone has a template that they use to document program requirements. This is something that will be very useful to standardize program requests.  

Thanks!  

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2 REPLIES 2
Anonymous
Not applicable

Re: Templates for Engagement Program?

Hi Caryne - Marketo has example programs that you can download for free, I found them very helpful for when I started with Marketo. Go to marketing activities,  (I suggest making a folder for Marketo downloaded programs) and then go to new, import program, choose Marketo Program Library, and then choose the program you want to import!

Hope that helps!
Josh_Hill13
Level 10 - Champion Alumni

Re: Templates for Engagement Program?

Take a look at some caveats about using this.
http://www.slideshare.net/jdavidhill/marketo-engagements-and-drip-nurturing-boston-user-group-dec-10-2013

Otherwise, Engagements are great. Setup the following structure:

01 - Stream Emails
02 - Stream Emails
...

01 - Landing Pages

04 - Entry Flows
05 - Exit Flows
05 - Lists
06 - Reports

#s are example only.