AnsweredAssumed Answered

Anonymous Leads?

Question asked by 36094 on Aug 5, 2013
Latest reply on Dec 3, 2015 by Rachel Egan
When going to the Lead Database tab, there is a pie chart displaying both Known Leads and Anonymous Leads. I understand that Marketo has a background process to aqcuire the Anonymous Leads.However, what factors actually go into this process? How is this number ultimately acquired? The Anonymous Leads number rises every week and our team is curious as to why that's happening.