When going to the Lead Database tab, there is a pie chart displaying both Known Leads and Anonymous Leads. I understand that Marketo has a background process to aqcuire the Anonymous Leads.However, what factors actually go into this process? How is this number ultimately acquired? The Anonymous Leads number rises every week and our team is curious as to why that's happening.
Anonymous lead information is based on the users IP Address pulled by the Marketo Munchkin Code that you added to your website. Any lead that has not filled out a Marketo form on your site, or clicked a link in one of your emails sent via Marketo will be considered “anonymous” until they complete one of these actions.
Additionally, Marketo’s Automatic Data Cleanup notes the following:
“Anonymous leads that have had no web activity in the past 90 days are automatically removed by Marketo. These anonymous leads are unlikely to return to your site with the same cookie. The visitor is likely to have switched browsers or cleared their cookies; you may already have the same visitor as a new, active anonymous lead or known lead.”
Best,
Jessica