Re: Testing and optimization for Marketo

Anonymous
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Testing and optimization for Marketo

Has anyone used Optimizely or any other optimization service in conjuction with Marketo?  I see that Optimizely is Marketo integrated, which sounds like a big plus.  I would appreciate any feedback on your experience with testing and optimizing your emails and websites using Optimizely or similar.

Thanks!
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Anonymous
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Re: Testing and optimization for Marketo

As an FYI, we are building AB Split testing as well as Champion Challenger testing.  It should be arriving in early Fall.
Anonymous
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Re: Testing and optimization for Marketo

That's good to hear Cheryl.  Will that include multi-variate testing?
Anonymous
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Re: Testing and optimization for Marketo

Not in the first release of this feature.
Anonymous
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Re: Testing and optimization for Marketo

Well, it's a good start though.  Thanks!
Anonymous
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Re: Testing and optimization for Marketo

Hey Jacob! You can easily add Optimizely to Marketo landing pages. Check out our instructions here: http://support.optimizely.com/customer/portal/articles/457177-how-can-i-integrate-optimizely-with-ma...