0 Replies Latest reply on Aug 8, 2013 10:21 AM by 070519dca9360ba11b2e523dcd0d34d2a6051c78

    Digital Marketing Manager - Curves International - Denver, CO

      Are you an experienced and driven Digital Marketing Manager in the Denver, CO area?

      I've been looking all over for you!

      The Digital Marketing Manager’s key responsibility is executing the overall digital strategy, which focuses on a Paid, Owned, and Earned Media plan.  This includes managing the Curves’ marketing automation, content marketing, and social media programs.  The primary objective for this position is maximizing conversion and appointments using targeted content and a robust community.

      The essential duties include:

      •           Execute marketing automation strategy within Marketo, including list growth, segmentation, email cadence, landing page and conversion optimization, lead scoring/nurturing, and reporting.
      •           Manage user generated content through BazaarVoice and identify tactics to increase conversation and leverage for conversion optimization.
      •           Develop and utilize a consistent and detailed testing process to maximize campaign effectiveness.
      •           Manage the regular reporting and analysis of key metrics to show impact on acquisition, retention, cultivation, and ROI.
      •           Identify new opportunities to optimize Curves’ content and tools for SEO, conversion, and community purposes.
      •           Act as digital marketing point of contact for Help System by answering daily franchisee Help Tickets which are digital marketing-specific in a timely fashion.
      •           Partner with Customer Care to answer digital marketing-specific questions and requests. 
      •           Work closely with other departments by providing digital marketing support, digital marketing materials and digital marketing expertise/input for their programs and initiatives.
      •           Act as the liaison between digital marketing and International by communicating U.S. digital marketing plans and providing relevant digital marketing materials on an on-going basis.
      •           Assist in the development and execution of digital promotions and marketing materials for local franchises (i.e., Websites, social media, email, marketing automation, etc.)
      •           Oversee the communication with vendors and subsequently posting marketing materials for use. 

      For more details and a complete job description, please send your resume to jstark@curves.com.