Button snippet in email template

Anonymous
Not applicable

Button snippet in email template

I am fairly new to Marketo and would really appreciate some help...because I am stumped!

I am creating some new email templates utilizing snippets. I have a CTA area that consists of a button image with a hyperlink. I would love for a user to swap out the current snippet containing a default button image and hyperlink with a new snippet and then customize the hyperlink.

It currently gives me the ability to swap out the snippet for a new one. But then I do not have the option to edit. See the image I have attached.

Overall, I am trying to accomplish a customizable CTA area for my email. I do not think adding a button would work because it would be tricky for users to locate the approved buttons easily.

Help! I could use some expertise.

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Anonymous
Not applicable

Re: Button snippet in email template

Segmentation could be an option. It does not necessarily allow users to swap content manually.

It can display content based on segmentation. That is more flexible and may be more consistent with campaign goals.

Dynamic Content Overview

Segmentation