SOLVED

Re: Is it possible I have 0 engaged leads in my engagement program?

Go to solution
Anonymous
Not applicable

Is it possible I have 0 engaged leads in my engagement program?

We launched our first engagement program earlier this week. Because we first wanted to test on a small number before rolling out to a larger part of our database, we've added about 4500 leads into the program. 2 casts have gone out and when I look at our results dashboard it appears that we 0 engaged leads.

The content we are using has been optimized over the past month across several other lists testing for open rates, click-thrus and conversions - so I'm confident we are putting our best foot forward here.

I understand there is a private algorithm which determines an engaged lead from a member, but I find it hard to believe that out of a list of 4500 I can't even get 1 pereson to qualify as engaged. Can anyone shed some light onto this?
Tags (1)
1 ACCEPTED SOLUTION

Accepted Solutions
Anonymous
Not applicable

Re: Is it possible I have 0 engaged leads in my engagement program?

Hi Justin,

How long ago did the casts take place? It takes 72 hours after a cast for engagement scores to show up.

View solution in original post

3 REPLIES 3
Anonymous
Not applicable

Re: Is it possible I have 0 engaged leads in my engagement program?

Hi Justin,

How long ago did the casts take place? It takes 72 hours after a cast for engagement scores to show up.

Anonymous
Not applicable

Re: Is it possible I have 0 engaged leads in my engagement program?

Ah - first cast went out Tuesday afternoon. Thanks Caleb!
Anonymous
Not applicable

Re: Is it possible I have 0 engaged leads in my engagement program?

No problem Justin! It's not a very well documented fact--I had to think really hard about where I'd previously seen it.