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Auto-Scrub Data Before Import

Question asked by 7bd945c890da454f04c45e613130f586b2ee3fcf on Oct 24, 2013
Latest reply on Oct 30, 2013 by fd65f659f9872c79124bfd587c2ea3bdc1af06d6
We recently ran a report in Salesforce and discovered we have over 300 different values for Industry types. Our picklist is only 30 so these 270+ additional values are being generated when there is not an exact match when the lad pushes from Marketo -> SF.com. I previously used Eloqua where we had a "Contact Washing Machine" that auto-scrubbed the data so this would not occur. Is there a way to do this in Marketo? I cannot manually make sure import lists match the 30 selections available and I cannot manage or report on 300+ industry types. 

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