That's a very loaded question that's diffcult to answer without not really answering it
😞The answer is that it depends on
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your sales process/cycle
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definition of touch (are you counting all marketo emails, including automated? calls? demos? etc, etc)
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lead source and history
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size of deal
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and many other considerarions
I would try to reduce to scope of the question to smaller chunk, like: how many touches to get a hold of someone? I feel like I've seen stats on that. Or more generally try to pick only the part of the sales cycle that you care about - at least it will be measurable....
My two cents
🙂