Re: Leading associations and industry publications

Anonymous
Not applicable

Leading associations and industry publications

Hi community,

I'm looking to learn more about marketing automation leading industry associations, publications and influencers. Outside of Marketo, what additional resources do you leverage to grow your skillsets?  

Thanks!
Tags (1)
6 REPLIES 6
Josh_Hill13
Level 10 - Champion Alumni

Re: Leading associations and industry publications

I leverage Marketo, HubSpot's blog, Pedowitz, SEOMoz, and many of the demand gen agencies' blogs to increase skills and keep up with innovative ideas.

The LinkedIn Groups are a good idea. I wrote a post about this if you check out
http://www.marketingrockstarguides.com/how-to-learn-demand-generation-in-the-real-time-era-378/
Anonymous
Not applicable

Re: Leading associations and industry publications

The Sirius Decisions blog is excellent..
Anonymous
Not applicable

Re: Leading associations and industry publications


Agree on what Elliot & Josh have posted.  Also check out the following, which will be enough to keep you busy for a while:


Associations (websites & LinkedIn Groups):

Marketing Automation Institute (MAI)
Sales Lead Marketing Association (SLMA)
American Association of Inside Sales Profesionals (AA-ISP)
Business Marketing Association (BMA)
Marketing Executives Networking Broup (MENG)
Content Marketing Institute (CMI)
American Marketing Association

Publications:
BtoB (full disclosure - this is published by a division of our company)
Target Marketing
Direct Marketing
Chief Content Officer
Marketing Profs
Rain Today

Blogs (not listed above)--search on company website or use your favorite search engine
LeadMD
Annuitas Group
TopRank
chiefmartec.com
Orbit Media (http://www.orbitmedia.com/blog) & book Content Chemistry
Ion Interactive
ReachForce
Funnelholic
Heinz on Marketing


I'm sure I left some out, but this will be enough to get you started.  
 



 

Anonymous
Not applicable

Re: Leading associations and industry publications

I'm willing to see if more people post stuff. 🙂
Cecile_Maindron
Level 10

Re: Leading associations and industry publications

My US management is also a big fan of Sirius decisions and this is indeed a good source of info, especially to know the industry standards (even if in real-life it's often quite different!).
Anonymous
Not applicable

Re: Leading associations and industry publications

There is a wealth of information out there that I wasn't aware of. I've heard of some of the resources listed but not all of them. This will definitely keep me busy for a while.

I appreciate all the answers so keep them coming!