Preventing Silent Unsubscribes

[Kimi_Heskett1]

This article was shared with me today, I didn't know there was a way to prevent this. Is anyone actively using something like this? If so I'd love to hear about it... I want to do it!

https://litmus.com/blog/preventing-unsubscribes-in-forwarded-emails

[Anonymous]

Thanks for calling this out to the Community.  We haven't done this, but I want to do it too.

[Anonymous]

Interesting article Kimi. With our current setup we don't allow 1-click unsubscribe, so in theory the person clicking the unsubscribe link would still be taken to our standard subscription center page with email address pre-filled in the form.

I am curious if we've still had some "silent unsubscribes" come through.....people are always in a rush and may not look at the pre-populated email address

[Cecile_Maindron · Accepted solution]

I had noticed this behaviour. Actually when I receive an email from a lead asking me to unsubscribe them, I usually scroll down to our mailing and click on unsubscribe where their email address is auto-populated (instead of searching for email in Marketo and ticking the unsubscribe box).

However if the lead is using the new forward to a friend feature this shouldn't happen right?

[Anonymous]

Thanks for sharing.