Re: Anonymous Traffic

Anonymous
Not applicable

Anonymous Traffic

How accurate is web page activity of anonymous traffic in terms of numbers?

I ran a LinkedIn ad today and getting a discrepancy between Marketo results and LinkedIn.  
5 REPLIES 5
Anonymous
Not applicable

Re: Anonymous Traffic

Marketo's info is spot on...since a cookie is being set and updated based on page views. Military Grade...Are you already using the Web Page activity report here? It will help you pressure test as it gives you both know and anonymous traffic.
Alicia_Bell
Level 2

Re: Anonymous Traffic

Hi Mark,

That's what I thought too, but I can't figure out why Marketo's anonymous activity reported through the Web Page acitivty report is so much lower than the corresponding LeadLander and Google Analytics reports. Any insight here?

Thanks!
Anonymous
Not applicable

Re: Anonymous Traffic

I'm having a similar issue.

Total volume of tracked leads looks to be just 10% of what i know to be to total visitor volume.
All webpages look to appear within Visited Page, filter in smartlists.


The only thought that i have is that I'm firing our munchkin code from within Google Tag Manager, and Its placement is not directly after the opening body tag. 

Any suggestions about what else may be casuing it?

-K.

Alicia_Bell
Level 2

Re: Anonymous Traffic

Kenn,

Even though I had "show anonymous" selected in the report setup, I added flow steps to my smart list of "is anonymous true OR false", and now my Marketo reports show as many or more leads than my other systems.
Anonymous
Not applicable

Re: Anonymous Traffic

We are having a similar issue. Website traffic in Marketo does not correspond with website traffic on Google Analytics. Perhaps they view visitors differently?