Top 1% SaaS company, Blue Jeans Network, is looking for an experienced Marketing Automation Manager who will be responsible for managing our marketing automation platform (Marketo) and its integration with our CRM (Salesforce).
As the Marketing Automation Manager you will have the opportunity to support an expert marketing team and hold the responsibility to create and launch lead nurture and online demand generation campaigns, leverage analytics to optimize the lead funnel for higher yield, measure ROI across each program/channel, and help meet monthly revenue goals.
This position is located in our headquarters in Mountain View, CA and reports to Director of Online Marketing and Marketing Operations.
This is a tremendous opportunity to work with world-class leaders and directors in a disruptive technology that is changing the industry!
A key to your success will be your ability to manage projects in a cross functional environment that will span a talented team of marketing, web development, sales and creative teams.
Role & Responsibilities
Own the marketing automation platform (Marketo) – which is the foundation of all our online marketing and demand generation activities
Manage & optimize campaigns/programs, lead scoring, funnel management, lead routing
Create and deploy NEW programs and build supporting assets – landing pages and emails
Define, build and deploy lead nurture and re-engagement programs
Review and define workflows and processes to yield higher efficiency across the stages of lead management
Ensure alignment and consistency between SalesForce, Marketo, web app and additional tools used by sales and marketing
Ownership of all marketing analytics data and reporting
Qualifications
5-8 years of experience in marketing of software, preferably SaaS
Power user in Marketo, Salesforce.com & Excel
Previous experience in lead gen or inside sales groups a plus
Strong strategic thinking, creative problem solving and analytical skills
Demonstrated ability to drive cross functional teams to meet business objectives and influence co-workers, fostering strong working relationships
Basic HTML knowledge to create marketing assets within Marketo
BS or BA in a technical or business discipline or equivalent experience
Why Blue Jeans is THE PLACE to be? We have a fun and collaborative work culture—BJN was voted ‘Best Place to Work’ in the Bay Area - 2012 and 2013. We live and breathe a can-do attitude with the passion to “get stuff done” with quality and flare. We have fun, eat well, play music and love to compete in table tennis and pool. At Blue Jeans Network we've built a cloud-based platform uniquely designed for all types of interactive video communications. We recently raised $100M from top venture capitalists: Accel, NEA and NorWest and are considered top 1% SaaS company in the industry! Our team is composed of rock stars from a blend of industries: broadband networks, video, media and SaaS. But we don’t just have a strong team: every one of us is passionate about interoperable, cloud-based HD video and its impact on how the world works. We all think the future is now.
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