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Is it possible to distinguish between where in an email a click-through happens?

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Anonymous
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Is it possible to distinguish between where in an email a click-through happens?

Can I tell the click-through rate for a main CTA vs. the secondary call to action?
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Sam_Chou1
Level 2

Re: Is it possible to distinguish between where in an email a click-through happens?

Are we talking about CTAs that go to the same link? Maybe append a harmless query string at the end of each link (i.e. ?click=1a or ?click=1b) and then run an email link performance report like Val suggested.

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Valerie_Armstro
Level 10 - Champion Alumni

Re: Is it possible to distinguish between where in an email a click-through happens?

Hi Kate,

You can use an email link performance report to do this.

Josh_Hill13
Level 10 - Champion Alumni

Re: Is it possible to distinguish between where in an email a click-through happens?

Or use the Clicked Link in Email smart list filter.

Then you can build a heat map based on the data.
Sam_Chou1
Level 2

Re: Is it possible to distinguish between where in an email a click-through happens?

Are we talking about CTAs that go to the same link? Maybe append a harmless query string at the end of each link (i.e. ?click=1a or ?click=1b) and then run an email link performance report like Val suggested.