Your Achievements
Level 1
0% to
Level 2
Next /
to gain points, level up, and earn exciting badges like the new Applaud 5 BadgeLearn more!
View All BadgesSign in to view all badges
Open Alert Bar

Should Sales Be Able to Opt Leads Into Nurture Campaigns?

Anonymous
Not applicable
‎03-25-2014 03:49 PM
‎03-25-2014 03:49 PM

Should Sales Be Able to Opt Leads Into Nurture Campaigns?

Our sales team has requested that we create 30-60-90 day drip campaigns that they can opt prospects into at their discretion.  I know how this can be done tactically, but strategically,  I'm wondering if it makes sense.

Is anyone else currently doing anything like this? 
Labels:
Tags (1)
0 Likes
300
Reply
1 REPLY 1
Anonymous
Not applicable
‎03-25-2014 04:31 PM
‎03-25-2014 04:31 PM

Re: Should Sales Be Able to Opt Leads Into Nurture Campaigns?

Hey Ashley,

We believe that they should! Considering that they are the ones working the Lead, I think they should be able to do that. That being said, you will want to make sure you have a conversation about what happends to the Leads once they are put in the Nurture and once the Nurture is completed. Will they want an alert? Or maybe added to a Campaign? Or a task created to follow up? What will the Lead need to do to be kicked back to sales? Click a link? Gain a certain amount of points? Etc.

Communication will be key, but I think it is a worthwhile venture myself!
286
Reply
Home