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Is a smart campaign and trigger necessary for unsubscribes?

Question asked by Hayley Sheaffer on Oct 21, 2019
Latest reply on Oct 28, 2019 by Amanda Reilly

In our instance every email we send has smart campaigns that listen for unsubscribes, and the flow in Salesforce is to mark them as that status for the email campaign? Is this necessary? I have attached pics that show what we do.

I don't know why we have done it that way, but it doesn't seem like that is truly doing anything with people who unsubscribe. If people are clicking the unsubscribe link at the bottom of the email that should be tracked or managed elsewhere in Marketo database, correct?

 

smart campaign

 

smart campaign flow step

I am trying to streamline our process and figure out why we have done things the way we have over the years, but there is no one here that was using Marketo previously. 

 

Thanks! 

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