We are having more and more leads coming up as 'Unknown' for inferred city, state and country.
I believe Marketo has moved to a new 3rd party provider regarding inferred country however we are finding more sales reps not being able to use their time effectively to actually target customers due to timezones.
While I understand that inferred city is marketo's best guess at the users location we are finding this has happened more and more this month. For example I created a smart list for all the Inferred City populating as ‘Unknown’ for this month which is currently at 397 leads - Last month there were only 12 leads not populating correctly and the full year was 464 so 84.5% of the Inferred data not populating has happened this month.
Any help would be massive.