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Difference between web personalization and dynamic content

Question asked by Nerea Eguia on Oct 7, 2019
Latest reply on Oct 10, 2019 by Becca Davis



I've come accross two concepts: web personalization and dynamic content. 


Which is the difference between both of them? Do they apply to different type of assets? 


I understand that for using both segmentation is essential, however, can the same segmentation rules apply to both of them? 


Thank you very much!