Our company is in the process of implementing Marketo, which is our first ever venture into the marketing automation world. We are still in the middle of setting up our instance and going through onboarding.
I have some experience in being an end-user of automation platforms at other organisations, but I'm brand new into an admin role and all the things that need to be done in order to get Marketo up and running. And I'm feeling slightly nervous about the responsibility and ensuring its success!
So my question is - thinking back to when you or your company first got started with Marketo, do you have any tips or advice to share? Things you wish you'd known? Things I need to watch out for?
Is there any documentation available which lists some of the ongoing 'housekeeping' activities which I should be thinking about? This is definitely one area which I'm unsure about.
Thank you so much in advance!