Diego Lineros

Marketo is lagging behind

Discussion created by Diego Lineros on Jul 15, 2019

After 6 or more years using Marketo, I can say Marketo is starting to dissapoint. Every release is slimmer than the previous, or out of focus.

Why I am saying this?

  • Basic missing features that for years are being requested are still missing. In the era of AI you can't even evaluate a date token without calling a webhook.
  • The reporting is outrageous, many promisses but nothing happens, we are still with a 2000 style reporting.
  • Sky... ohh Sky, many years of promises and it is still an useless interface with little or none advantage.
  • We are still dependant on smart lists based on stored data or triggers, not in future inference or likelihood.
  • Still the eternal problem of duplications...

I can go on and on ... but Marketo, its time to wake up!