After 6 or more years using Marketo, I can say Marketo is starting to dissapoint. Every release is slimmer than the previous, or out of focus.
Why I am saying this?
- Basic missing features that for years are being requested are still missing. In the era of AI you can't even evaluate a date token without calling a webhook.
- The reporting is outrageous, many promisses but nothing happens, we are still with a 2000 style reporting.
- Sky... ohh Sky, many years of promises and it is still an useless interface with little or none advantage.
- We are still dependant on smart lists based on stored data or triggers, not in future inference or likelihood.
- Still the eternal problem of duplications...
I can go on and on ... but Marketo, its time to wake up!