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Nesting Email Programs in Default Programs

Question asked by Josh Grant on Aug 8, 2016
Latest reply on Jun 14, 2019 by Frank Breen



I wanted to open this up for discussion on nesting email programs in default programs. Below you will see our batch sends today and an idea I am playing with of nesting email programs in default programs for multiple batch sends in a program to do things like simplify A/B testing.


On the first campaign (what we use today) you will see smart campaigns that just change a program status on a Marketo level (no sync). Underneath is the idea I am potenially implementing.


A couple discussion points I wanted to bring up:


1) I can run an email performance report to get the stats of how the email is doing, but with the email program in a default program, what would be the easiest way to track WHO is in what stages? (Example, I have 3 emails programs under a default program and I want to see who opened, clicked, delivered, etc.)  

2) What would be the best way to change lead status for a sync in SFDC?


Basically looking to consolidate the smart programs if possible and simplify A/B testing on batch using the email program tool.


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