24 Replies Latest reply on Feb 12, 2019 12:46 PM by Sanford Whiteman

    Fake clicks from SPAM filters - is there an end in sight?

    Christina Zuniga

      It looks like other systems are solving the issue of fake clicks, specifically ones that come occur because SPAM filters click every link to make sure none are malicious.




      There is already an idea asking for this functionality: https://nation.marketo.com/ideas/7095#comment-35229

      There are a few discussions that can help you identify if a click is real or fake: Bot or Not? – Are you suffering from ‘bot clicks’? Fake clicks followed by fake web visits Spam filters registering clicks?


      This discussion is to generate ideas for how we (or engineers!!) can identify fake clicks to remove them from reporting. Things like...if you get an open or a click (or multiple clicks) before the email is delivered...it implies something!


      Amy Goldfine Connor recommended all links clicked in the same minute be excluded - no human does that. Or excluding certain links like the header. (Christina here - why do we link the header if no one clicks it?!)

      Brooke Bartos pointed out that clicking every social link never happens IRL. Too true.


      Do you have a suggestion? Jump in!