Can Marketo track if a user starts to fill out a from and then abandons the form?

John_Wallace
Level 4

Can Marketo track if a user starts to fill out a from and then abandons the form?

So I am trying to use Marketo's form 2.0 api to have a custom form on our website.  I was planning on building a sequential form to make filling it out less daunting.  I was planing to trying to achieve this in one form by hiding and showing elelments with javascript.

 My questions is can Marketo detect if a user starts to fill out a form and then abandons midway through?  Is this built in to the from2.0 api? or could/should use Munchin api to accomplish this by deteching a click on a "next" button in the form?  Any suggestions / insight would be wonderful.  Thanks

-John
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3 REPLIES 3
Anonymous
Not applicable

Re: Can Marketo track if a user starts to fill out a from and then abandons the form?

I've built a sequential form that is really just 2 forms that the first one has a next button that carries the user to the next form.  Looks seamleass because the same template is used.   Then I can compare who filled out the first form but not the second.   Might be a more simple solution for you?
Dory_Viscoglio
Level 10

Re: Can Marketo track if a user starts to fill out a from and then abandons the form?

I agree completely with Nichole here... You'll have a much easier time, especially if the first part of the form is name and email. Then you can always send them a follow-up email to try to get them to complete the registration.
Anonymous
Not applicable

Re: Can Marketo track if a user starts to fill out a from and then abandons the form?

Marketo does not natively have this feature. The best practice for forms is to ask for the least info needed. As you increase the number of fields, the completion rate decreases. So knowing this, I would advise capturing the email address first. You can then submitting that info using ajax after the email field has been filled.