I'm building an in-house Marketo team from scratch. Starting from early next year, we'll be expanding to support 5 divisions instead of 1. Currently, I have one specialist under me but I've been asked how many more I'll need with what kind of qualifications. For those managing or leading a Marketing Automation team in in-house, can you please advise how you structure your team and what talents do you keep in your team?
Thanks a lot!